A recent compensation review of more than 250 directors of sales (DOS) from 4- and 5-star properties throughout the United States showed there is a correlation between the size of the hotel and the director of sales’ compensation. Findings illustrate a significant jump in the median cash compensation based on property room count, according to Aethos Consulting Group.
Aethos’ director of sales compensation study revealed that the highest paid sales directors across the United States are those working for luxury properties, receiving a median total cash compensation package of US$154,000. Sales directors in branded hotels earn a median total cash compensation package of US$150,000 – US$20,000 more than those executives working at independent properties.
“Too many hotel organizations are losing out by not seriously considering the exponential value a great director of sales brings to the table,” said Aethos Managing Director David Mansbach, author of the study. “As hotel properties are fighting more than ever to capture market share, it is incredibly important to identify the strongest candidates and create compensation programs to attract and retain the best of the best.”
For more details about the findings of the study, and to obtain a copy of the report, contact David Mansbach at dmansbach@aethoscg.com.